Women’s influence in business is growing, but the benefits will only be fully realised when the male-dominated infrastructure takes the time to identify what female professionals really need to succeed.
That was one of the conclusions from a Dubai International Financial Centre (DIFC)-hosted webinar in October 2021 featuring three prominent businesswomen.
Global Head of Compliance Solutions at Apex Group, Hari Bhambra, opened by talking about family offices, which provide wealth management services to affluent families, and are one of the fastest-growing investors in the asset management industry.
According to Bhambra, there is an “emerging matriarchy” in family offices with a third of CEOs now female, along with a growth in gender-lens investing. She said there is also a “drive to put women on boards,” although she questioned whether it is motivated more by a need to meet “quotas” than giving women the same power as men.
But Bhambra, who was also a former specialist at the UK’s Financial Services Authority, said it is clear female investors need less “male-focussed” investment products and services.
She explained: “I’ve been in meetings where everybody will speak to the men and not the one woman who is there. People might be overlooking the opportunity there because she might be the decision maker or the one that carries the wealth.”
Bhambra also highlighted a regional challenge in the Middle East where Islam's Sharia legal system means a woman’s wealth is “safeguarded for her use”.