People are at the core of our business and we want every interaction and experience with our brand to be frictionless and empowering and we are therefore delighted to have been acknowledged for achieving this through being awarded “Best Evolutionized Financial Services Brand” by Global Brands Magazine.
The panel stated that Apex Group was “…selected from a very competitive group of entrants, all of whom demonstrated unique and exceptional service delivery towards the evolving Financial sector. Apex Group was awarded this honour for its exceptional commitment to Innovation, Quality, Branding Activities, Customer Service & Performance and providing a Robust Financial System globally.”
Having transformed our business to deliver a single-source solution by offering the broadest range of solutions in the industry and driving innovation in product through the launch of solutions such as our pioneering ESG Ratings and Advisory solution or the private markets, and the world’s first dedicated digital bank for the asset management space; we want to continue to drive positive change in the industry and our mission is to deliver a brand that strives every day to be better, by listening to our clients, living our values, evolving our offering and rewarding our people.
Our brand also has Purpose. We are so much more than just a financial services provider – our goal is to drive positive change in the industry to support a more sustainable future for our clients, the industry and our future generations through advocating for climate stability and making a tangible impact on the relating Environmental, societal and governance impacts in this area. Read more about our commitment to Eden Reforestation Projects, WaterAid and Save the Children.
It’s a privilege to have been listed alongside an impressive set of winners in the financial services and banking space and congratulate our peers including Bank of America, Starling Bank, J.P. Morgan Private Bank and Northern Trust to name a few. See the full list of winners here: AWARD WINNERS 2021 - Global Brands Magazine
Chief Marketing Officer, Rosie Guest, said; “The concept of Brand has utterly transformed in the B2B arena over the past decade. We have now come to expect the same personal experience and need to engage morally and ethically with a Brand as in B2C, that has long been the case in the consumer world. Apex is founded on entrepreneurial spirit and has taken a different path from the traditional financial services route - driving positive change through disruption. We place great importance on our brand purpose and culture being at the core of what we do, so to be acknowledged for the evolution of our brand in such a competitive industry is a great honor and is testament to the unique soul of our business”.
