CEO - Victoria's Voice Foundation
Mina Lu is CEO of the Victoria Siegel Foundation/Victoria’s Voice Foundation,
where she has driven the philanthropy of billionaires David and Jackie Siegel
since they lost their 18-year-old daughter Victoria to a drug overdose in
2015. As CEO, Mina leveraged her expertise as a serial entrepreneur to develop
the infrastructure for Victoria’s Voice, valuing its ROI as lives impacted and
saved. She has led the development of investment and strategic partnerships
as well as all programs and projects since the organization’s inception as a
private foundation and its subsequent transition to a public charity. Every
step and accomplishment along the way has been guided by the
foundation’s four pillars of change: Drug Education and Outreach, Naloxone
Awareness and Access, Drug Policy Support, and Influencing Behavior
Through Victoria’s Voice.
Mina brings extensive business and media experience to her role as CEO,
having built, operated, and sold her own companies in real estate
development, construction, coal mining, media, and television programming.
Along the way, she has created a network of hundreds of family offices and
built strong relationships with co-investors committed to financially support
the foundation’s programs while also investing in technology solutions to
address mental health and addiction. Mina’s role has also grown to include
becoming a senior adviser to the Siegel family and several other high net
worth families within her network related to strategic partnerships, capital
and investment allocation for wealth building and expansion of philanthropic
investments. In this capacity, Mina leverages her financial acumen to help
these families optimize their wealth management strategies while
simultaneously amplifying their charitable impact, ensuring a balanced and
holistic approach to wealth stewardship.
With more than 10 years of experience as Executive Producer of hit shows on
major television networks, Mina channeled her extraordinary skills into the
development of powerful prevention education video programs at Victoria’s
Voice. She also oversaw the development of the foundation’s most impactful
resource: Victoria’s diary, a personal account of her devastating journey to
addiction from the age of 12 until her death at 18. To date, Victoria’s Voice has
published and distributed nearly 100,000 free copies of her diary, inspiring
thousands of teens to seek help through counseling.
Over time, Victoria’s Voice rolled its youth education programs together
under the Save Our Kids moniker. A core component of Save Our Kids is the
foundation’s live School Speaker Series. This program has been well received
by some of the largest school districts in the U.S., including Orange County
Public Schools in Florida and the Clark County School District in Nevada. The
thousands of messages received from parents, teachers, and teens who have
been directly touched and saved by our speakers are a testament to the
impact of the foundation’s programming. More than one million individuals
across nearly 600 schools and 42 states have been impacted by Save Our
Kids, with the goal of reaching all 50 states.
Mina’s accomplishments include the development of the Victoria’s Voice
Second Chance Treatment Assistance Program, which partners with highly
vetted treatment facilities to provide free 90-day treatment stays for those
who cannot afford the cost of care. She brokered a powerful partnership with
an organization of 17,000 pastors among 25 denominations in 50 states to
further expand distribution of the foundation’s parent and youth prevention
programming. She also orchestrated production of the foundation’s
collaborative One Step Away program for incarcerated parents, which is now
available in 565 facilities in 42 states.
Realizing the value of media, Mina has led a strong media and social media
campaign in partnership with influencers with a combined 100 million+
followers, and she has partnered with the largest syndicated television
network in the country, Sinclair Broadcast Group. Celebrities like Priscilla
Presley, Tim Tebow and the Wolf of Wallstreet, Jordan Belfort, have shared
their stories and influence through Victoria’s Voice and groups that support
its mission. With her strong belief in the power of collaboration, Mina has
partnered with reputable organizations like the Las Vegas Raiders, Smiths,
UFC, and the Boys & Girls Club. She has also worked with countless
government leaders and agencies to support the distribution of opioid
overdose reversal medications like naloxone, including the DEA, ONDCP,
HIDTA, CADCA, governors, attorneys general, sheriffs, and police chiefs. Under
her leadership, the foundation’s programs have generated the support of
major corporations like Pepsi, US Foods, and Interval International, to name a
few.
Upholding the principles of David Siegel, who believes it will take a village to
move the needle in the fight to end the drug epidemic, Mina envisioned and
launched the Save Our Kids Forum, now in its fourth year. What started as a
three-hour conference is now a one-day symposium that brings together 100
government, prevention, healthcare, and business leaders to address the
mental health and drug addiction crisis in the country. After a series of panel
and round table discussions, the event culminates in a commitment by each
attendee to actively implement at least one of the solutions discussed within
their area of influence—and to return the following year to share the results.
Speakers have included the nation’s drug czars, ONDCP directors, attorney
generals, bipartisan elected officials, highly reputable CEOs of organizations
like the Boys & Girls Club, and top medical experts.
In response to the catastrophic rise in overdose deaths from fentanyl—now
the number one cause of death among Americans ages 18 to 45—Mina led
the 2023 initiative to secure a bipartisan federal resolution declaring June 6,
the day Victoria died, as National Naloxone Awareness Day. Extending this
effort, Florida Governor Ron DeSantis signed Victoria’s Law in June 2024,
directing the Departments of Health and Children and Family to implement
naloxone and fentanyl awareness campaigns on the newly established Revive
Awareness Day. Following these milestones, Mina and her team launched
Get. Give. Save., a massive media campaign to spread awareness of lifesaving
opioid overdose reversal medications like naloxone. As a result, Victoria’s
Voice earned more than one billion impressions and the support of Niagara
Falls and 75 monuments, bridges, and landmarks across America, which were
illuminated purple on June 6, 2024, in recognition of National Naloxone
Awareness Day.
Alongside these efforts, Mina continues to lead her team in driving the
distribution of Victoria’s Voice education and awareness programs in all 50
states through creative private and government partnerships. The innovative
Beauty For Good program, for example, was created in partnership with the
Mrs. America Pageant System and its passionate beauty queens, who
genuinely want to save lives and serve their communities across the political
and business spectrums. Mina has also begun forming a strong relationship
with SHRM, the premier association of human resources professionals. This
partnership aims to expand the distribution of the foundation’s VITAL SIGNS
drug prevention program for parents to SHRM’s 300,000 employer members
and their collective network of 100 million employees. Large employers like
Westgate Resorts and LVMH co-owned Starboard Cruises have already
started making the program available to their team members.
Having built a world-class team that continues to deliver beyond its strategic
plan year after year, Mina is focused on building stronger alliances and deep
relationships with hundreds of family offices and individuals with significant
networks and resources to effect change in every area of investment and
opportunity, in a spirit of philanthropy and mutual support.
